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Myth #1 ꟷ If You're Not Catching Fish, Buy This Killer Lure!

Well, I have to proclaim ꟷ I'm a fishing dummy. But, I just cannot resist to stir up a hornet's nest.

I have not fished since about 1978. It is now 2022, and I am again learning how to hold a spinning rod, spool a line, mount and weave, bob and twitch a lure in the water.

As a background, all of my life has been spent in marketing and sales, mechanical engineering, designing, manufacturing consulting and professional photography industries. So I can claim some expertise in how markets works.

Fast forward: I have been retired for well over a decade. Living only 5 minutes away from a marina on the Chain O'Lakes, Illinois, I decided to buy a Ranger MPV 1760 and make fishing my last hurrah. I'm Still 18 at the age of 74.

Ah, the smell of open water, the serenity of rolling waves and the joy of wind grazing your face. Life does not get better.

This author is absolutely nuts!

Now, I understand this next remark will not cause a skirmish among neophyte anglers (such as myself). We don't know much. But, certainly a nuclear holocaust will be in the offing among experienced and professional anglers. They have years of experience and possess vaults of knowledge. To abandon and renounce all that brain muscle and intelligence would be mere lunacy. Therefore, this author is absolutely nuts!

Here goes: I propose that the combination of thousands of various lure types, sizes, colors, shapes, compositions produced and offered by manufacturers is sheer needlessness and bogus nonsense. Let's call it what it is: fake forage marketing!

While researching the internet to determine what variety of lures to purchase for various species of freshwater fish, I discovered that I needed to consider multiple types of lures:

  • Jigs
  • Poppers
  • Spoons
  • Plugs
  • Spinners
  • Crankbaits
  • Worms
  • Flies

Rapala Original Floating Minnow 01 450

I purchased a small selection in each category and hit the lake, anxiously anticipating, if not a killer day, at least a day of catching some fish. After all, in my past life, when fishing on Beaver Lake near Rogers, AR, largemouth bass, crappies and bluegills were always to be had. Why should my new adventure be any different? So I fished along the western shoreline of Pistakee Bay on The Chain and, behold, some channel catfish, a smallish walleye and bluegill were caught. The rod was a 7'0" medium action Shakespeare Ugly Stick; the line was Berkley Trilene XL-Smooth Casting monofilament. Not knowing what I might catch (and I was not going to lose a fish or lure due to unknown structure and my inexperience), the line was 12 Lb. weight. The lure was a new crankbait ꟷ what I had caught my first fish on decades ago: 1-1/2" Rapala, Original Floating Minnow. I was pleased. It was a good day.

Of course, that day I had tried other lures. I had to see and feel their action. All subsequent trips on different lakes and locations were learning adventures. I caught a few fish. This time it was  a 10" and 14" largemouth bass and some striped bass; The next time more channel cat fish and small, yellow perch. It was exhilarating, when I caught my first northern pike ꟷ 30".

Throw out 95% of all the lures you have.

Now, I have to also say, there were days with nibbles but no successful strikes, and there were days with no nibbles nor strikes. That was fine. I was learning environmental conditions and where the fish might be.

I have also been on outings with very experienced and professional anglers. They threw out Whacky rigs, Ned rigs, surface frogs, Texas rigs, swimming baits, spinners, artificial crawdads and bucktail rigs of every size, color, nationality and religion. Yes, they caught some ꟷ nothing significant and sometimes very nice keepers in both size and weight. Some days were hot, some days were coolish. Times were in the early morning, afternoon and evening.

Here is my point: I think we can throw out 95% of all of the lures we have. Manufacturers are in the game of making money. So they have to create new product ꟷ football shaped, narrow, wide, chartreuse, pink, moonlight red, etc. I was a scuba diver for 15 years and have never seen fish that looked anything like these artificial offerings. And, with every product description, or every new product introduction, when do we not see the claim of "killer lure", or "More bass, perch or walleye caught with this lure than any other in history."

spinner bait 01 450

It dawned on me: If every lure type in existence was the killer one, why are there so many offerings? I will concede, a variety is necessary ꟷ but thousands?

Think about this: With so many unrealistic, artificial lures existing, why do producers promote "natural" action and "realistic, 3D eyes?" Do fish look at the eyes and say, "I don't know what the hell that is, but those eyes look real, so I'm eating it." I don't think so.

And, again, if fish are so stupid (which they are not) that they don’t know the difference between real fish, crawdads, frogs, worms, insects, etc., and unrealistic forage, then why do we claim they are so intelligent that they will be spooked by "unnatural" looking snaps and swivels or visible line? Why are they not spooked by treble hooks? Perhaps they are thinking, "There is a swivel and/or snap on that nose. Danger: that's not a real fish. Those treble hooks, however: I see them on my real forage all the time ꟷ no problem."

Take a look at the spinner above. That contraption is less spooky than a minute snap or swivel?

I Propose this: I will no longer buy lures that do not represent the real color, shape and action of natural, local forage. If forage is there, fish are there. If visibility is appropriate, water temperature is conducive to action and other environmental conditions are correct, I will catch fish as well as, if not better than, other anglers, once I learn the environments in which each species resides.

This dummy also says, "The proof is in the pudding." I will let you know how my wisdom fares.

Get on the wagon.

Give me some comments. Blow me out of the water…What the hell do I know?


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The Angler replied the topic:
1 year 8 months ago
Testing Introduction vs. default from article to Kunena.